What is Breathe Better September?
Breathe Better September is a national campaign to raise awareness of respiratory conditions in New Zealand. The campaign encourages all Kiwis to show their support for better breathing and healthy lungs and start thinking about how they can improve their respiratory health.
What is a respiratory condition?
Respiratory disease includes asthma, bronchiectasis, bronchiolitis, pneumonia, chronic obstructive pulmonary disease (COPD), lung cancer and obstructive sleep apnoea.
How many people does it affect?
Over 700,000 Kiwis have a respiratory condition, it’s the third leading cause of death and costs the country $6 billion each year. In New Zealand over 521,000 people take medication for asthma, making it the most common respiratory condition in the country.
Celebrity ambassadors on board
Two high profile celebrities are on board and backing the cause. Erin Simpson (TV personality) and Issac Luke (rugby league player) will share their asthma experiences through social media videos. By having celebrity ambassadors speak about their experiences, we want to show that having asthma or a respiratory condition doesn’t have to hold you back.
Celebrate on Balloon Day - 8 September
As part of Breathe Better September, Balloon Day will be held on 8 September – an annual fundraising day when supporters hold a huge range of fun and educational initiatives around the country. Balloons are a positive symbol that convey a serious message. Asthmatics struggle to breathe out for example when blowing up a balloon.
Erin & Issac - Britomart Square - 14 September
Erin Simpson and Issac Luke will be at Britomart Square, Auckland to raise awareness of Breathe Better September. If you or a family member has asthma, they can provide a list of ways to manage it. Come down on down between 12-2pm if you're in the area!
Breathe Better September will take place from 1-30 September 2017 and is run by the Asthma and Respiratory Foundation NZ.